Framer skincare store template

Fe Pure is a skincare and beauty storefront for brands with a short, considered product range. The design stays quiet on purpose: soft sage and cream, Playfair Display headlines, DM Sans body copy and enough whitespace to let your product photography carry the page.

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What you get

Fourteen pages, CMS driven

Home, shop, product, product category, brand, cart, my account, lost password, search, blog, blog post, about, contact and a custom 404. Eight CMS collections hold the demo products, categories, brands, posts and testimonials.

A shop grid that filters

Sorting plus price, stock, rating, size and colour filters, with product cards that swap image on hover. Category and brand pages generate straight from the CMS.

Genuinely finished

Alt text on all 75 CMS images, per-page title, description and social card, sitemap and robots handled, a real 404, and three breakpoints on every page, not just the home page.

Live in three steps

Remix the template

Open Fe Pure from the Framer marketplace and remix it into your own project. Free, and fully editable.

Swap in your range

Replace the demo products, categories, brands and posts in the CMS. Because it is all CMS driven, one edit updates everywhere that content appears.

Add checkout when you sell

Connect a catalog with FeCommerce or Shopify Connect, then add StripeKit or RazorpayKit to take payment.

Frequently asked questions

Can Fe Pure take payments out of the box?

No. Fe Pure is a design and CMS storefront: the shop, product, cart and account pages are fully designed, but checkout is not connected. Pair it with StripeKit or RazorpayKit to take payments.

Who is Fe Pure for?

Skincare labels, clean beauty brands and wellness shops with a short, considered range, anywhere calm suits the brand better than loud.

Is Fe Pure free?

Yes. Fe Pure is free to remix from the Framer marketplace. If you want a skincare storefront that runs on live Shopify data, Fe Skiniora is our premium option.